It all started at Jon's acai bowl, smoothie, and juice shop called, "The Spot" in Pittsfield, MA in 2018. After an attempt at making "power balls" that didn't hold their shape, Jon ditched the sphere and stumbled into creating this delicious "trail mix in a jar" that we now know as, Bear Butter. After sampling and seeing the everyone's face light up, it was time to build the brand. ​ Okay, so what even is bear butter? It's been called, "the best almond butter ever" by many. An amazingly tasty, nutritious blend of almond butter and vegan protein with full chunks of cacao nibs, goji berries, hemp seeds, flax seeds, and coconut flakes mixed in, creating that "chunky" texture. Smooth yet chunky, while boasting the power of super foods lauded by health gurus!